What Kind Of World Do We Market To Our Youth?

This is a lot more  then about selling products and services. This is about the direction we are going as a culture, as a society, and as human beings.”

Many practitioners of the social sciences have performed extensive  research today, which concludes the powerful influences from our surrounding environments and its affects on our choices, feelings, thoughts and behavioral  patterns. One of our major sources of influence comes from  digital media technology which surrounds us 24/7. Our youth generation eat, drink, play, go to sleep and wake up with it. As a matter of fact today, children and teens are the number one demographic target for spending on the latest manipulative marketing techniques.

We need in a proactive forward looking way, as a society, need to say… ‘How is this changing us? How is this changing our environment? How is this changing our society? And do we want this?'”

Consuming Kids: The Commercialization Of Childhood [Trailer]

We need to look at this as a systematic problem, as a a social cultural problem and say we need to protect children from corporate marketing… What does this mean for our well-being? For their well-being?” 

We have become a country that places a lower priority on our children’s emotional, cognitive, social, even spiritual development, then it does on training them to be consumers.This is a lot more than about selling products and services. This is about the direction we are going as a culture, as a society, and as human beings.”

1 Comment

  1. I have 3 Daughters and seven Grandchildren, just emailed this to them and posted on my Facebook.

    Thank you, we really need to start talking about our commercialization and marketing not only for children but for all age groups.

    You at MR are doing such a great service for the World-Thank You

    Norm

    Reply

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