Imagine you turn on your TV and hear a news man say: “Congratulations, fellow Americans: the era of rampant consumption has come to an end!” The comments would probably be diverse: “No way, we are getting back in the game!”, “I didn’t expect it to be today…”, “Somebody finally said it straight!” But if I were you, I’d stop watching TV altogether. So, is the game over? Yes, it is. Why is the truth always so daunting? Why is it so difficult for us to acknowledge something that has been staring us in the face for a while now? We may be legally blind, but even they can see elephants. The World Wildlife Fund scientists, who work with governments, businesses and communities around the world, based on their practical experience, knowledge and credibility, claim that today humans are consuming over 25% more natural resources on a global scale than the earth can support and that this rampant consumption is stretching ecological boundaries, leading to unsustainable living. WWF-UK’s Head of Research, Stuart Bond, said humanity has been living off its “ecological credit card” and “liquidating the planet’s natural resources. While this can be done for a short while, ecological debt ultimately leads to the depletion of resources, such as forests, oceans and agricultural land, upon which our economy depends.” The economy is in crisis and is worsening as I type. The media is making a desperate attempt to convince us that everything is under control and things are getting better. While they are carrying out their orders, we faithfully “eat” their feed and remain loyal to our so-called life styles....
