Today, values of connection are increasingly entering popular culture, where in this commercial, these values are being used to promote a TV service. This is already a step forward from the past, when individualistic values of “me being better, more popular, stronger, faster, richer than others” would mostly permeate advertisements. Hopefully, this is a step toward the near future when we will promote values of connection themselves, not in order to promote products or services, but to promote the values themselves, so that they would increasingly permeate society and human relationships.
